Plant blindness:- an inability to notice the plants around you and their importance to people, place and planet.

“Being insensitive to the aesthetic qualities of plants and their structures-especially with respect to their adaptation, coevolution, colour, dispersal, diversity, growth, pattern, reproduction, scent, size, sounds, spacing, strength, symmetry, tactility, taste and texture” (Wandersee & Schussler 1999).

Eight seconds, the average length of time some one will look at an image.

“Plant-blindness essentially is our cultural inability to conceive plants beyond the prefixed cultural schemata. It is that which simultaneously reduces them to resources or aesthetic objects. From an aesthetic perspective, more specifically, paying attention to plants entails the possibility of considering new modes of attention and crafting new modalities of perception (Aloi, 2018,xx).

Aloi, G. (2018). Why Look at Plants?: The Botanical Emergence in Contemporary Art. Brill.

Wandersee, J.H. & Schussler, E.E. (1998, April 13). A Model of Plant Blindness. Poster-paper presented at the 3rd Annual Associates Meeting of the 15 Degree Laboratory, Louisiana State University, Baton Rouge.

Wandersee, J. H., & Schussler, E. E. (1999). Preventing plant blindness. The American Biology Teacher61(2), 82-86.